Worst Case for Ford

If it comes to it, Ford Motor Company could . .
  1. Close down Mercury.
  2. Sell Mazda to the Koreans; it's in better shape now than it was.
  3. Sell Aston-Martin, Jaguar, Land Rover, and Volvo to the Germans; all are in much better shape than they were when Ford bought them.
  4. Keep or sell Hertz depending on the advantages it gets from the rental car market, and the testing and feedback from rental car customers.
  5. Consolidate around Ford and Lincoln, emphasizing those things American car companies do well, i.e., big cars and trucks, but also competing head-to-head with the Japanese--say Honda--on all things they do well.
interior of a Lincoln Continental

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